Built for Indian ethnic wear

Your label deserves a store of its own.

Sell sarees, kurtas, and kidswear on your own website. Payments go straight to you. Vastra handles the rest.

  • Your own domain
  • WhatsApp sign-in
  • GST invoices
  • Razorpay or cash on delivery
The demo store on a desktop
Desktop
The demo store on a tablet
Tablet
The demo store on a phone
Mobile
  • Your own storefront

    Your name, colours, and domain.

  • WhatsApp built in

    Sign-in codes and order updates.

  • One simple admin

    Orders, stock, offers, and reports.

  • Paid straight to you

    Into your own Razorpay account.

Live demo

Try the demo site yourself

Indigo Threads is a sample store, ready to explore. Nothing you order is charged or delivered.

  1. Shop as a guestBrowse, filter, and fill your bag.
  2. Sign in with WhatsAppOn the demo, your code shows on the page.
  3. Be the ownerPick the owner from the demo accounts on the sign-in page.

For your shoppers

Shopping that feels effortless

Indigo Threads' women's collection with filters

Find it fast

Departments, search, and filters for size, colour, fabric, and price.

  • Bestseller badges and % off
  • Filters slide up on phones
A saree's product page with colours, offers, and reviews

Product pages that sell

Photos follow the colour, with offers and delivery by PIN code.

  • Size chart and “only 5 left”
  • Reviews with photos
The bag with the best coupon applied by itself

The best deal, by itself

The best coupon applies itself, and free delivery is one nudge away.

  • Razorpay or cash on delivery
  • Sign in only at checkout
Sign in with a WhatsApp number

Sign in with WhatsApp

A number and a six-digit code. New shoppers join on the spot.

  • Order updates on WhatsApp
  • Email sign-in too
Also included
  • Wishlist
  • Order tracking
  • Returns & exchanges
  • GST invoice download
  • Notification bell

For you and your team

Run the whole store from one place

The store dashboard with today's sales and a 30-day chart

Your day at a glance

Who's on the site now, today's sales, and the last thirty days.

  • Orders waiting to be packed
  • Low stock and new reviews
The orders list with tabs for each step

Orders, step by step

Pack, ship with tracking, deliver. The shopper hears at every step.

  • Returns, exchanges, refunds
  • GST invoices and CSV export
The products list with stock and sales

Products in minutes

A guided editor for every colour and size, or a spreadsheet for hundreds.

  • “Describe it” fills the form
  • Duplicate and bulk delete
Sales broken down by department and dress type

Know what sells

Sales by department, dress type, colour, size, price, and city.

  • Click a bar to drill in
  • Product and shopper reports
WhatsApp settings with message previews and costs

WhatsApp you control

Pick bag reminders and order updates, preview them, and see the cost.

  • Reminders for up to a week
  • Packed, shipped, delivered
Store settings with palettes and a live preview

Your brand, your rules

Colours and logo with a live preview, delivery, COD, and returns.

  • One-click colour palettes
  • Delivery areas by PIN code
Also included
  • Offers & coupons
  • Customers
  • Reviews
  • Announcements
  • Staff access
  • Banners
  • Support

Looked after by Vastra

Set up in minutes, cared for every day

The one-page form for a new store

A new store on one page

Name, owner, and plan, and the store is live. The owner gets an invite.

  • A palette sets the colours
  • Payments can come later
Indigo Threads' setup checklist and platform fee

Every store looked after

A setup checklist, the fee, features, domains, and payments in one place.

  • Razorpay keys encrypted and tested
  • Earnings by store and month
Also included
  • Custom domains
  • Audit log
  • Support inbox
  • Error alerts
  • Integrations

What it costs

No monthly rent

You pay Vastra a share of orders that succeed. Shoppers' money goes to your Razorpay account.

₹0 a month

Nothing to pay while the store is quiet. There is no subscription.

Vastra's share
A percent of each order that goes through, after refunds. That percent is agreed when your store opens. Until then it is 0%.
Paid straight to you
Shoppers pay into your own Razorpay account. Vastra never holds the money.

Included with the store

  • GST invoices
  • Cash on delivery
  • A team

WhatsApp sign-in and order updates are included when you switch them on. Message charges are Meta's.

Get a store

Ask for a store

Your name, your city, and how to reach you.

  • Your own website
  • A reply about opening
Reach you by

Watch the demo

Every feature in twelve minutes

Pick a screen size and jump to any chapter.